- Aktie

Bayerische Motoren Werke AG, a company established in Munich, Germany, in 1916, operates globally, focusing on the creation, production, and worldwide distribution of premium automobiles, motorcycles, and their related components and accessories. The organization's activities are divided into three primary segments: 1. Automotive: This division oversees the entire lifecycle from development and manufacturing to assembly and sales of vehicles, alongside spare parts, accessories, and mobility solutions. It encompasses the renowned BMW, MINI, and Rolls-Royce brands, with products reaching consumers through a global network of independent and authorized dealerships. 2. Motorcycles: Under the BMW Motorrad brand, this segment is dedicated to the engineering, production, assembly, and sales of motorcycles, scooters, and their accompanying parts and accessories. 3. Financial Services: This segment offers a broad range of financial products, including vehicle leasing, financing for retail customers and dealerships, multi-brand fleet management, customer deposit accounts, and insurance services. Notably, it provides fleet management solutions under the Alphabet brand.