Study: Eight out of ten small businesses have difficulties finding qualified staff - artificial intelligence helps

EQS-Media / 12.10.2023 / 12:49 CET/CEST

Study: Eight out of ten small businesses have difficulties finding qualified staff - artificial intelligence helps

• Stepstone study: Every other small company has difficulties hiring new employees quickly enough
• Two out of three HR managers expect faster hiring with AI
• AI-based recruiting tool Stepstone Recruit offers practical help with hiring processes

Duesseldorf, 12 October 2023. 80 per cent of small businesses in Germany have difficulties to find qualified candidates. More than half of them are also struggling with time pressure when it comes to filling vacancies. These are the findings of the latest labour market research by global recruitment platform The Stepstone Group, which is representative of the working population.
"For small companies in particular, the search for employees is becoming increasingly challenging in the face of growing staff shortages. Unlike large companies, they do not have an HR department. Instead, the boss takes care of this in addition to their own duties," says Dr Tobias Zimmermann, labour market expert at The Stepstone Group. "For small and medium-sized companies, artificial intelligence therefore has enormous potential to make recruiting much easier."

Recruitment: Companies are pinning their hopes on AI
Expectations for AI in German companies are high: according to market research by Stepstone, two-thirds of HR managers in Germany expect the use of artificial intelligence in recruitment to simplify and speed up their hiring processes. Specifically, 62 per cent believe AI would help them find suitable candidates by automatically matching them with their advertised vacancies. 54 per cent would find AI helpful in evaluating candidates based on defined criteria. But hiring managers also expect organisational support: 59 per cent would like AI to coordinate their interview schedules in the future.
"Smaller companies have the opportunity to use AI to increase the efficiency of their recruitment processes. After all, a craftsperson hardly has time for recruiting on top of their day-to-day business, and they are obviously not a recruiting expert. And they don't have to be," says Zimmermann. "Because AI can take the important questions off their hands and offer guidance, for example: How do I formulate a job advertisement so that the right people take notice? What skills are important for the advertised position and what questions should I ask in the interview?”

New AI tool to help with the entire recruitment process
Stepstone's new AI-based recruiting tool, Recruit, provides hiring managers with an application that supports the entire recruiting process - from sourcing candidates, to organising and preparing interviews, to objective assessment criteria for better candidate selection.
The new Co-Pilot feature suggests suitable interview questions based on a job ad, which can then be further personalised. It also helps companies to structure and evaluate candidates' answers. "Stepstone Recruit is a tool for companies that do not have a fully staffed HR department. It makes professional recruitment possible for the majority of companies and thus creates equal opportunities in the labour market," says Zimmermann.

About Stepstone Recruit
Stepstone Recruit is an AI-based solution for recruiters in recruitment. From creating meaningful ad texts to application management and coordinating job interviews – Recruit supports in all tasks related to personnel search. Contact us for more information about Stepstone Recruit

About the study "Pulse Check Labour Market 2023"
How do people assess their job opportunities on the labour market now and in the future? How high is the willingness of employees to change jobs and to what extent are employees themselves currently affected by the effects of the shortage of skilled workers? And how do HR managers see the current labour market situation? To answer these questions, The Stepstone Group surveyed around 10,000 people in July 2023 for the "Pulse Check Labour Market 2023" study. Among them were 1,700 managers and 1,100 HR managers. The study is representative of the working population. For the analysis of small firms, the results of respondents in companies with fewer than 15 employees were taken into account.

About the AI study by The Stepstone Group
We are currently experiencing the next big revolution in the labour market. And we are all part of it: artificial intelligence will fundamentally change the world of work as we know it. Automation, increased efficiency and new job opportunities are just some of the expected effects. What opportunities does AI offer the working world in Germany and how do employees view the use of AI? The Stepstone Group investigated these and other questions in an online survey. More than 3,000 people took part in the survey from mid-May to early June 2023. Of these, about 24 per cent have leadership responsibilities, while about 19 per cent work in recruiting. The results are representative of the working population in Germany.

About The Stepstone Group
The Stepstone Group is a leading global digital recruitment platform that connects companies with the right talent and helps people find the right job. The Stepstone Group connects more than 110 million job applications with over 140,000 employers every year. With its integrated platforms, The Stepstone Group simplifies the candidates job search as well as supporting recruiters with AI-powered solutions for the entire recruitment process. In 2022, The Stepstone Group generated revenue of around €1 billion. The Stepstone Group operates in more than 30 countries - including Stepstone in Germany, Appcast in the USA and Totaljobs in the UK. The company is headquartered in Düsseldorf, Germany and employs more than 4,000 people worldwide. For more information: www.thestepstonegroup.com/en/

Contact for press enquiries:
The Stepstone Group Press
presse@TheStepstoneGroup.com

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Language:

English

Company:

The Stepstone Group

Völklinger Straße 1

40219 Düsseldorf

Germany

Internet:

https://www.thestepstonegroup.com/de/

EQS News ID:

1747583

End of News

EQS Media

1747583 12.10.2023 CET/CEST