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Nielsen Holdings PLC operates as a media and content ecosystem provider and offers audience measurement, data and analytics services. The company's data is used by its publishing clients to understand their audiences, establish the value of their advertising inventory, and maximize the value of their content. It operates as a complete unit - from the conception of a product, through the collection of the data, into the technology and operations, all the way to the data being sold and delivered to the client. The company's single reportable segment consists of television, radio, online and mobile audience and advertising measurement and corresponding analytics.
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Nielsen Holdings PLC Kurse
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